Marketing is not About Getting People's Attention, it is About Keeping It
, Strategic Marketing
, Competitive Advantage
, Value Proposition
, Key Differentiators
, Ideal Customer Profile
, Customer Pains
, Key Messaging
, Director of Marketing
Marketing isn’t about getting peoples attention – it is about keeping it. Until you do, it is difficult to get them to buy!
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According to recent studies most of us are hit with thousands of marketing messages and advertisements a day. As a result we have grown very good at quickly filtering all of these interruptions out of our busy schedule.
If you are good at this filtering, so are your prospects!
And this is why I’d be willing to bet that your marketing isn’t working well - if even at all. I’d be willing to bet that your company, like many of our clients, is experiencing some of these symptoms.
• Slowing sales growth
• Weakening or Empty Pipeline
• Longer Close Times
If you are like most companies the reason that you're marketing doesn't work is because the message is meaningless to your target audience, is not delivered at a time and place when they are receptive and gets filtered out by the brain’s noise and nuisance filters.
If you want your marketing efforts to work and in fact show a return on the money you are investing you must change your marketing. You must develop meaningful and consistent marketing messages based on effective marketing strategies that will resonate with your customers and prospects – no matter what vehicle you use to deliver them.
Developing these powerful messages requires a clear understanding of exactly who your customer is and the value that you bring to them. The goal is to be able to express this in a manner that compels them to want to learn more, even compels them to want to buy.