by: Michael Makropoulos on 05/08/2007 at 03:15 PM
keywords: Strategy,
Strategic Marketing,
Marketing,
Competitive Advantage,
Value Proposition,
Key Differentiators,
Ideal Customer Profile,
Customer Pains,
Key Messaging,
CEO,
CMO,
Director of Marketing
Marketing isn’t about getting peoples attention – it is about keeping it. Until you do, it is difficult to get them to buy!
According to recent studies most of us are hit with thousands of marketing messages and advertisements a day. As a result we have grown very good at quickly filtering all of these interruptions out of our busy schedule.
If you are good at this filtering, so are your prospects!
read on
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