nBlog

We spend a great deal of time helping our customers define the Ideal Client or Customer Profiles (ICP) for their business.  Some time ago, it was enough to understand the demographics and psychographics of your target prospects.  In other words, we once schooled our customers that they needed to know the ...

Marketing isn’t about getting peoples attention – it is about keeping it.  Until you do, it is difficult to get them to buy!

According to recent studies most of us are hit with thousands of marketing messages and advertisements a day. As a result we have grown very good at quickly filtering all of these interruptions out of our busy schedule.  

If you are good at this filtering, so are your prospects!

Can you articulate your Ideal Customer Profile? One of our prospects learned very quickly that clearly identifying your ideal customer is the first step in setting and controlling your marketing budget.