by: Michael Makropoulos on 08/08/2007 at 12:29 PM
Well it is that time of year when many companies begin to take an introspective look back on the year. It is the unique company and team that is on-target to hit the goals that they established at this time last year. Most realize that they haven’t achieved their yearly goals and are looking at ways to do a better job next year. Finally, there are a few out there still confusing vibration with forward momentum and justifying their lack of goals attainment by detailing all the “other’ thinks that they got done.
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by: Michael Makropoulos on 05/08/2007 at 03:15 PM
keywords: Strategy,
Strategic Marketing,
Marketing,
Competitive Advantage,
Value Proposition,
Key Differentiators,
Ideal Customer Profile,
Customer Pains,
Key Messaging,
CEO,
CMO,
Director of Marketing
Marketing isn’t about getting peoples attention – it is about keeping it. Until you do, it is difficult to get them to buy!
According to recent studies most of us are hit with thousands of marketing messages and advertisements a day. As a result we have grown very good at quickly filtering all of these interruptions out of our busy schedule.
If you are good at this filtering, so are your prospects!
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