Follow The Lead - Entrepreneur Magazine - May 2007
Many companies searching for capital have used databases of Venture Capitalists to locate and target potential investors. However, if you do not proceed cautiously, you can make mistakes that hurt your chances of raising money. This article -- in the May 2007 issue of Entrepreneur Magazine
-- discusses how one entrepreneur has successfully leveraged databases to raise money and how expert Michael Makropoulos leverages databases to assist his clients in targeting the right investors for them.
Maximizing The Power Of Your Marketing
We spend a great deal of time helping our customers define the Ideal Client or Customer Profiles (ICP) for their business. Some time ago, it was enough to understand the demographics and psychographics of your target prospects. In other words, we once schooled our customers that they needed to know the ...