The Big Picture

Many companies searching for capital have used databases of Venture Capitalists to locate and target potential investors.  However, if you do not proceed cautiously, you can make mistakes that hurt your chances of raising money.  This article -- in the May 2007 issue of Entrepreneur Magazine -- discusses how one entrepreneur has successfully leveraged databases to raise money and how expert Michael Makropoulos leverages databases to assist his clients in targeting the right investors for them.

This is a description of some of the more common marketing mistakes that many companies make.  Discussion spans putting the right strategies in place, having a tactical marketing plan, the importance of measuring the performance and success of every tactical marketing campaign and the importance of having consistent messaging in the market place.

"Working with Ntrinsic was a solid learning experience. Our marketing workout session revealed many perspectives that we had not considered prior. Ntrinsic did an excellent job of placing themselves firmly in the mind of our customers and challenged us to look at our approach..."

We spend a great deal of time helping our customers define the Ideal Client or Customer Profiles (ICP) for their business.  Some time ago, it was enough to understand the demographics and psychographics of your target prospects.  In other words, we once schooled our customers that they needed to know the ...