Articles

Many companies searching for capital have used databases of Venture Capitalists to locate and target potential investors.  However, if you do not proceed cautiously, you can make mistakes that hurt your chances of raising money.  This article -- in the May 2007 issue of Entrepreneur Magazine -- discusses how one entrepreneur has successfully leveraged databases to raise money and how expert Michael Makropoulos leverages databases to assist his clients in targeting the right investors for them.

You may have the best product in town but if you don’t know how to position it in front of your buyers, then you will have a difficult time growing your business. This article provides a few ideas on how you can promote your product or service at low cost.

This article discusses many of the challenges for start-ups of raising money and getting investors interested. It discusses how hiring experts to help you craft your message and presentation to investors can make a difference in your success at acquiring funding. The article discusses Ntrinsic’s founder Michael Makropoulos and Michael’s previous firm High Impact Funding.